It used to be cheap beer, cheap food and loud music. Craft beer has changed this. More and more I stumble upon good local bars and brewies offering really good beer and really great prices. Sure, there is a time and a place for keg races using Coors Light or Milwaukee's Best but more and more college kids are getting exposed to good beer earlier.
I find myself sitting in the Moscow Alehouse in the edge of the University of Idaho campus. It's a Tuesday night between semesters and the place is hopping. An odd mix of professors, students and other locals gives the place school vibe. The Tuesday night special is called "Tap a Keg Tuesday". $1.75 pints and $6 dollar pitchers of 2 kegs of microbrew until the blow. Tonight the legs are a Fat Tire Snapshot and Big Sky Itty Bitty IPA keg. Good choices on and standard night and excellent choices for a special night. Back in my younger years we were lucky to get a $5 pitcher of Amstel Light (yes, get off my
Lawn and take your empties while you at it).
So Bud look out. Keep catering to the folks that don't know better. Keep insulting craft beer drinkers and your employees. Let the little guys keep bringing in the college kids, showing them that really great beer isn't inaccessible, in fact it's right down the street. Served and made by their own class mates. Ready to show everyone that you want to cheer the guy hauling the new local brew keg and not the distributer showing up with 10 kegs of Bud for the weekend rush.
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